Writing, 2004 - Present.
Words written: 371,574
August 2026
July 2026
June 2026
May 2026
April 2026
March 2026
February 2026
- I Didn't Learn Everything. That Was the Point.
- Beyond the Big 3: What I Learned Testing 5 AI Models in One Afternoon
- Building a Journal That Talks Back
- I Built an AI Trainer That Automatically Emails Me Feedback
- I Built My First Automation (and Read the Wrong Log for an Hour).
- You Build It. And Then the Work Begins.
- I Built a 90s Weather Channel App in 30 Minutes with AI
- How to Read AI Doomer Headlines
- I Tried to Build an AI Model Cheat Sheet. Here's Why That Was Pointless
- Why I'm Paying Closer Attention Now
- The 6 Dials That Control AI Image Generation
- Stop Writing Better AI Prompts. Build Better Context.
- AI Lesson 4 — Teaching Claude to Remember
- How to Structure Your Prompts with XML for Better Results
- From Rote Answers to Bold Ideas: Adjusting AI's Creative Dial
- 20 Lessons in AI (and Why I'm Doing This to Myself)
September 2025
August 2025
July 2025
April 2025
March 2025
February 2025
January 2025
October 2024
September 2024
August 2024
July 2024
June 2024
May 2024
April 2024
March 2024
February 2024
January 2024
December 2023
November 2023
October 2023
September 2023
August 2023
July 2023
June 2023
May 2023
April 2023
March 2023
February 2023
January 2023
December 2022
November 2022
October 2022
September 2022
August 2022
July 2022
June 2022
May 2022
April 2022
- Accomplishment doesn’t eradicate imposter syndrome
- De-Age Yourself with a Brisk Walk
- A Deep Dive on Deloading
- Over 30 and strength train? Lifting less may help you lift more.
- Frustrated by Note-Taking? Try Notice-Taking.
- Online writers: frustrated by note-taking? Try more notice-taking.
- The unexpected effects of a free weight workout
- We Can All Do Work That Matters
- Accepting Death as Fuel for Life
- Six lessons learned writing 137 newsletters
March 2022
February 2022
January 2022
December 2021
November 2021
October 2021
September 2021
- Fiction books: the anti-algorithm
- Review: The Midnight Library, by Matt Haig
- What’s a File Folder?
- When the binge becomes cringe
- Review: The Bomber Mafia, by Malcom Gladwell
- The Bomber Mafia and Owen Wilson
- What do you do to stay in shape?
- Two Big Lessons from Write of Passage
- Book review: Artemis, by Andy Weir
- How to Captivate a Large Audience
August 2021
July 2021
- The Writing Lessons of Winston Churchill
- Review and key quotes: The Splendid and the Vile, by Erik Larson
- Create Unique Content From Books
- How to easily create unique and valuable content from the books you read
- Your Writing Isn’t Original.
- Quick writing power up: ditch the adverbs
- Writers: Let’s write with less self-pity
- Creators: don’t do this with affiliate marketing (even though everyone says to)
- Your writing isn’t original. So quit worrying about it, and create.
- Embrace the Detour.
- Embrace the detour. It might be the best part of the journey.
- The no-stress, no-sweat method to write an attention-grabbing headline
- To write well, read fiction. But to take it up another level …
- To surprise your reader, your writing must first surprise you
- Balance data and intuition for the best writing trajectory
- Learning the Secrets of Personal Branding
June 2021
May 2021
- People I’m Grateful for This Week
- Stop using the c-word in marketing
- Find Your Signature Move
- When courage becomes comfort
- Use Data to Supercharge Your Storytelling
- How data can supercharge your storytelling
- Write Fast to Reach Good Stuff
- When telling the story of your good works, make others the heroes
- Epic trolling shows the power of visuals
- iOS ATT opt-in messaging: who nailed it, who blew it
April 2021
- A PR Masterclass in Failure
- Quick review: Creative Selection, by Ken Kocienda
- The ESPN NFL Draft team analyzes my iPad Pro selection
- Prosperity Gospel: How Apple set investor expectations after an insane quarter of growth
- When the iPad Pro review embargo lifts, here’s what I want to know
- The new iPad Pro looks great, but …
- After the Shock and Awe: How Apple reiterates key messages following an event
- A Mishmash of Marketing and Public Relations
- Apple AirTags are here! What are the reviewers saying?
- The unique difference in Apple’s Earth Day message
- A mishmash of marketing and public relations thoughts on Apple’s Spring Loaded event
- Apple’s public relations stakes for the Spring Loaded event
- Apple press release breakdown: April 15 Fitness+ announcement
- Apple’s 2021 Environmental Progress Report takes on a huge communications challenge
- Siri Leaked the Apple “Spring Loaded” Event
- How Apple Event invites walk a communications tightrope
- Siri leaked the Apple “Spring Loaded” event … but was it an accident?
- Apple’s App Store messaging tries to put developers first
- Facebook: High BS Alert
- Steve Harvey
March 2021
February 2021
January 2021
December 2020
November 2020
October 2020
September 2020
- Big Ten Blunders
- The “Signal Caller” Newsletter Experiment
- Join the Team: Signal Caller Launches Today
- Experts share five ways to gain local media coverage for your business
- Five Ways to Get Local News Coverage
- James Altucher Republishes Your Content?
- What happens when James Altucher republishes your content?
- 100 Days of the Morning 750
- 100 days of the Morning 750: The benefits of a morning freewrite
August 2020
- How to Persuade Like a Pro
- Jerry vs. James: avoid these writing mistakes and persuade like a pro
- The Terminal List
- Review: The Terminal List, by Jack Carr
- Let Your Life Speak
- Book summary: Let Your Life Speak, by Palmer J. Parker
- Lessons from “the Reader’s Journey”
- Lessons from “The Reader’s Journey,” by Alex Wieckowski
July 2020
June 2020
- Book review: The One Device, by Brian Merchant
- The Artist’s Way, Week Four
- There Is No “Back to Normal”
- How to build an online audience with David Perell and Anthony Pompliano
- Improving Idea Flow
- Book review and summary: “Consider This,” by Chuck Palahniuk
- On Simple Meditations
- The Artist’s Way: A review and week-by-week journal
- The Done app review: Maintain healthy habits when it’s hard to focus
May 2020
February 2020
January 2020
- How to find free Kindle books (and save on others)
- Lessons From “The Russian Five” by Keith Gave
- Detroit: An American Autopsy, by Charlie LeDuff
- Ladies and Gentlemen, The Bronx is Burning, by Jonathan Mahler
- Review: 700 Sundays, by Billy Crystal
- The Power of Favor, by Joel Osteen
- Review and Notes: The Power of Favor, by Joel Osteen
- Making Franchising Work: A Research Summary
December 2019
- The Living Great Lakes
- The Living Great Lakes, by Jerry Dennis
- A Pre-Sunrise of the Resistance
- Eradicate Email Text Blobs
- The Library Book, by Susan Orlean
- Book Review: Star Wars: Alphabet Squadron, by Alexander Freed
- Book Summary: The Ruthless Elimination of Hurry by John Mark Comer
- To Fight the Winter Blues, Stop Fighting
November 2019
October 2019
- “Everybody Writes,” by Ann Handley
- The Pathway to Personal Reinvention
- You Are a Brand
- Book review: Star Wars: Master and Apprentice, by Claudia Gray
- Facebook … Just … Ugh
- Improving Email Newsletter signup conversions
- The Best SEO Newsletters of 2019
- Growing Your Newsletter Subscriber List
- Squarespace SEO: A Quick Audit Process
- The iPhone 11 Pro Max: one-handed use strategies
- The Department of iPhone Issuance and Annoyance
September 2019
August 2019
July 2019
June 2019
May 2019
January 2018
October 2015
June 2015
May 2015
- Thoughts after one month of plant-based eating
- Daredevil gets this right. Does your marketing?
- She sprints away.
- An outsider’s thoughts on Fiverr for copywriters
- Add this missing ingredient to make your everyday writing more effective
- Marketers: It’s Time To Gear Up and Get In the Field. Here’s Why.
- On perseverance, in plain sight
February 2015
September 2014
April 2014
March 2013
- Weekly roundup #5: Facebook hashtags, Instagram Big Mac pics, even Lego has PR challenges, and more
- How a Category Leader Should (and Should Not) Respond to Competitor Messaging
- Weekly Roundup #4: LinkedIn adds a news reader as Google announces it will shutter its own, sharks and ships in distress, and more.
- Like a Boss: Five Simple Communication Strategies to Conduct Better Performance Reviews
- Weekly roundup #3: Social Business Transformation, you like the TSA (?), and more
- A simple + effective system for getting stuff done
- Weekly Roundup #2: Public relations and influence, mobile + business travel, and Tampa's Snowmageddon?
February 2013
August 2012
May 2012
April 2012
November 2011
September 2011
August 2011
March 2011
February 2011
- Five ways real estate agents can use Foursquare
- How PODS(R) helps real estate agents sell homes
- An easy way to be better at brainstorming
- In an unlikely turn, Topps turns Valentine's Day into home-run publicity
- The NPR and PBS funding argument is not about money. It's about trust.
- "Mayor, your city is the best kept secret in the United States."
- Editing? Give sentences a standing eight count, and then hit delete
- Let us judge: Super Bowl advertising
- The marketer’s favorite sport: Super Sunday ad judgment
- The press release isn't dead. Let's hope awful writing is.
- Tampa Bay Lightning's good works overshadowed by uniform squawk
- Chick-fil-A engages critics but holds to its corporate DNA
- Mari Smith on personal branding, social media and her simple brand strategy
January 2011
December 2010
May 2010
April 2010
March 2010
- Tampa Bay Rays’ well-oiled PR machine stumbles
- Improving employee engagement with social media
- What is in the stars for Florida's space program?
- Orlando International Airport providing lowest fares, great service
- Is your Florida property insurance provider solvent?
- The coming Orlando-Tampa Bay super-region. What the heck does that mean?
- Zane's Cycles and the lifetime value of a customer
- Three long weeks, some amazing companies and a great place to call home.
- Great marketing position in Tampa Bay with PODS
- Hopefully, less drama lies ahead for the Tampa Bay Lightning with new ownership.
- For Florida real estate, happy times will not be here again any time soon. So what's next?
- Baseball and iPhone nerds rejoyce; MLB @ Bat 2010 uncorked
- AT&T, I knew you knew me.
February 2010
- Florida's next real estate meltdown will be commercial
- "Shamu attack exposes social media risk." What?
- With Florida’s consumer confidence falling, being remarkable is required
- The City of Tampa again faces a shortfall. It’s time to address pensions.
- Seventy three percent of Orlando properties sold in January were distressed. Yikes.
- Florida Tourism’s Black Swan
- How can some still be partying like it's 1999?
- Urban Meyer got lost. It must be OK for the rest of us, too.
- It isn't always price
- Ninety-four percent of Florida visitors have been here before
June 2009
May 2009
April 2009
- Twitter's Trough of Disillusionment: Here so soon?
- The Jimmy Buffett business bonanza returns to Tampa
- Google profiles: Seriously? Another profile to fill out? Yes. Here's why and how.
- How to get your business listed on Yelp -- and how to use it as a growth engine
- The new crisis communication response: be honest, be fast, be frequent ... and be distributed
- Blogging: Do you really have to write with authority? How about curiosity?
- Ford's Fiesta Movement campaign: not enough transparency?
- The sad state of bank marketing, circa 2009
March 2009
- Bob Garfield details the death of the mass media + marketing relationship
- I'm over the newspaper death watch. Where are the new success stories?
- A focus on process sends Michigan State to the Final Four. Again!
- Social media metrics: start with overarching corporate goals
- When unique communication tactics hit paydirt
- Apple's one-of-a-kind communication strategy
- Predictably Irrational and the story told by price
- Best Buy customer service: ready to help you be unproductive
- Study shows third-party messages key for complex products and services
- FedEx free resumes: elements of a great promotion
- Guess what? Life is a dress rehearsal.
- "Predictably Irrational" on the topic of communicating expectations
- Five thoughts for a better Las Vegas trip (from a reluctant expert)
- PODS is hiring
- To email more effectively, do it less
- In this time of skepticism, try a clear offer that is "really free"
February 2009
- Are we on the eve of another Vegas destruction?
- The simple communication formula for keeping your team on track
- Ten instant ways to improve your email content
- Fixing the broken trade show model
- Ultimately, focusing on the competition is unsatisfying
- Steve Rubel's new whitepaper shows why businesses must create valuable content
- New T-Mobile BlackBerry Flip commercial gets to the ... bottom of it all
- To grow your network, make your "Follow me on Twitter" request compelling
- In getting to your goals, friendly is faster.
- Blackberry Pearl Flip: Cool new design built on reliable BB functionality
- Eight Podcasts to make you smarter on your commute
- 3 Strategies to Grow Your Blog Audience
November 2006
October 2005
August 2005
- Authentic engagement or autocratic entrapment?
- The importance of "Creative Time"
- Tom Peters: Not the stuff of 30 second TV commercials
- Bright House gets its own version of Dell hell
- Madden Football 2006 guilt
- Marketing dollars will follow the conversation
- No good news for newspapers
- Hot or not?
- Making corporate creative
- More Dell abuse
- More on authors missing out on Google marketing
- Authors sabatoge a great marketing opportunity
- Bright House digital phone service: beware
- Customers battle for brand position
- Getting RSS into your marketing mix
- Weaseling out on its way out
- Abe Hirschfeld leaves behind a one-of-a-kind story
- Yet another tool for the little guy
- Large is no longer in charge
- Sandberg being Sandberg