RE/MAX Conference iPhone app changes the experience at R4

Conference planners are getting it.

More than two years ago, I ranted that conference planners had to get on the social media bandwagon. That they were missing a huge opportunity to grease the skids for easier connections, to help attendees customize their conference experience and to listen to and share attendee-created feedback and content.

Now, it's 2011 -- and we're making progress.

RE/MAX kicks off its rebranded R4 Conference this week, which includes a new iPhone app which offers some great functionality. Customized event lists, an exhibitor list, a speaker list, maps, photos, videos and a Twitter feed around the hashtag #rmxr4 are all available. .

RE/MAX has obviously worked hard to refresh its conference experience and it's great to see all the changes. Also nice to see that mobile and social technology are part of improving the experience for exhibitors and attendees.

By the way: PODS is a RE/MAX approved suppplier and offers special discounts for RE/MAX agents and clients. PODS is a great way to declutter, store between moves and move locally and long-distance. Learn more about our approved supplier program here.