New T-Mobile BlackBerry Flip commercial gets to the ... bottom of it all

I can't tell you how many calls I made like the one in the commercial below. I am surprised my wife did not go out and get the Blackberry Flip for me when this commercial first came out.

What's really interesting, though, is that this review (and it's companion part two) had far more influence on my purchase decision:

The T-Mobile commercial may have helped drive my awareness of the Flip, but it took third-party credibility (and playing with the phone in the store) to get the transaction completed. As marketers we really can't do it alone anymore, no matter how creative or compelling the message. We need the dialouge from independent voices to help us sell. Fortunately, if we offer great products or services, those voices will help us.