Let us judge: Super Bowl advertising

Some Super Bowl advertising winners and losers, as expertly chosen by a guy who has never even remotely sniffed :30 seconds of Super Bowl commercial glory. Winners:

Detroit. Someone, lost in the blur of flying Facebook and Twitter streams last night, said, “The Lions weren’t playing, but Detroit won the Super Bowl.” Agreed. Chrysler's emotionally-charged execution stands in stark contrast to GM's awful robot suicide commercial from 2007.
Charlie Batch. A text came in to me after a Steeler sideline shot: “Hey was that Charlie Batch??” I replied, “Yeah, he can’t believe he’s there, either.” Charlie has had a pretty unremarkable career (though he's sixth all-time on the Detroit Lions' passage yardage list) but has been to three Super Bowls as a black-and-gold clipboard holder for Pittsburgh. Good for him.
Volkswagen. Garnered the early buzz by releasing the clever Darth Vader ad online last week. Then they ran an intriguing teaser for the new Beetle. Don't miss Penelope Trunk's analysis of "The Force" ad from the Gen X perspective.
House. Nicely done promo, which was a spoof of Coke's famous Mean Joe Green ad.
Eminem. A guy who has some seriously vulgar lyrics in his catalog has converted himself into a corporately acceptable pitchman. Will he be judging on American Idol next year?
Rohit Bhargava. Loved his full breakdown of what we saw last night and the strategies behind it.

Losers:

Go Daddy. Their Super Bowl strategy, which once created so much buzz and media hype, now seems as tired an act as Joan Rivers, making her an appropriate choice for their latest commercial. Here’s hoping the innovative domain registrar goes back to the drawing board for next year.
Social media. As pointed out by Jeffrey Rohrs (@jkrohrs): "4th Q & not one commercial has asked me to become an email SUBSCRIBER, Facebook FAN or Twitter FOLLOWER."
Groupon. What was that? Trying to be controversial is one thing, but being unfunny and tasteless is another. This tweet from @rohitbhargava sums it up: "Groupon seems to have achieved the unique feat of paying $3M to lose customers who previously loved them."

All in all, the game was more memorable than the commercials. I guess that's good for the NFL, which can now get on with the business of killing its golden goose.