Getting RSS into your marketing mix

Heidi Cohen has a nice intro-level piece on getting RSS feeds into the corporate marketing mix. Start acting on this now and you'll be ahead of 98% of the competitors in your space.

But here's where many marketers will fail: RSS is not a tool for pushing garbage content out to users. I think it's fine to push out company news and other promotional materials via RSS, but for the most part you've got to give readers content they care about. And generally, they don't care about you.