Weekly roundup #3: Social Business Transformation, you like the TSA (?), and more
Here's this week's selection of interesting stuff for busy marketing and communications pros. I share most of these links over on Google+. Let's connect there, or on LinkedIn.
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Brian Solis and Chenting Li put out a terrifc report this week on The Six Stages of Social Business Transformation.
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Shel Holtz shares useful tidbits from the Ragan Communications Best Practices in Internal Communication Summit this week.
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In travel, Christopher Elliott, travel writer and noted pain-in-the-rear to the TSA, tells us that America likes the TSA and its processes. Really, America? Really??
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Oh by the way, the TSA let a federal agent carry a fake bomb all the way to Terminal B at Newark Airport. But at least you got a thorough pat-down because you left your belt on.
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Speaking of travel, the @linkedintravel Twitter feed is a good one for business travelers to follow.
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Business Week has an interesting piece on how Disney acquired LucasFilm (Star Wars). Disney CEO Bob Iger's strategy is to add high-value franchises, like Marvel Comics and Star Wars, to help it compete in an era of infinite entertainment choices. Iger's quote about Disney's strategy is true for marketers, too: "It’s a less forgiving world than it’s ever been. Things have to be really great to do well.”
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GigaOm has a good reminder for us: Facebook isn't a platform for you to use, you are a platform for Facebook to use. True of almost all social media services, right? Google, too. We are not the customer -- we are the product.
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Speaking of Facebook, the company announced a big news feed redesign is coming. Prepare for mass outrage and declarations of pending Facebook exits by your friends. Then, in three weeks, all that will be forgotten. It sounds like Facebook is going to emphasize visual elements like photos and video, and reduce the focus on text. Sounds like a move toward the Google + layout, and that would be a good thing.
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And finally, a double-header on Foursquare, a favorite app of mine. It's getting better all the time at making good recommendations for me, based on my check-in history, when I'm on the road. Here's why: Foursquare updated its app to directly take on Yelp! in the recommendation space. And it's easier to check-in now, too (just hold down the location and you can check-in with one click). Meanwhile, TechCrunch asks if the check-in is dead. (I don't think it is.)