PODS' new TV commercials hit the air as part of brand refresh

Created as part of PODS' brand refresh, our new TV commercials have hit the air in en masse in recent weeks.

With a solid research base as a foundation, PODS refreshed its brand identity, rolled out a new tagline, "The Best Moving and Storage Idea Ever," launched a revamped web site, and developed two new TV commercials. Following an exhaustive ad agency search last year, PODS selected The Richards Group to lead our brand identity, TV and radio creative efforts.

The Richards Group and the PODS brand team did a great job. I can say that without bragging because I was only tangentially involved. The two new commercials, one focused on moving, one focused on storage, follow below. I'm interested in your thoughts.