With Florida’s consumer confidence falling, being remarkable is required

Consumer confidence is on the wane again, across the U.S. and in Florida:

The Conference Board said Tuesday that its Consumer Confidence Index fell almost 11 points to 46 in February, down from a revised 56.5 in January. Analysts were expecting only a slight decrease to 55. It was the lowest level since the index recorded a 40.8 reading in April 2009.

Florida's consumer confidence index fell two points to 72 in February, after a sharp rise in January. The index, compiled by the University of Florida, fell primarily on concerns about rising unemployment.

"This month Floridians may be coming to terms with the possibility that Florida's economy will not recover at the same pace as other states," said Chris McCarty, survey director of UF's Bureau of Economic and Business Research.

It's hard to see how growth will be anything but close-to-flat for a long time. Ordinary won't be good enough to cut it anytime soon, if ever. And that goes for businesses, those of us who work in them and of course those who teach tomorrow's workforce.

I don’t think remarkable has ever mattered more.

Can any of us not afford not to pick something to be the best at? Can any of us afford to do it just like we always have?