Marketing dollars will follow the conversation

The Weekly Standard has an excellent piece on the shift of power from the big media, one-way communication model to a two-way conversation, with deep implications for marketing. (thanks, instapundit):

It is hard to overstate the speed with which the information reformation is advancing--or to overestimate its impact on politics and culture. The mainstream media is a hollowed-out shell of its former self when it comes to influence, and when advertisers figure out who is reading the blogs, the old media is going to see their advertising base drain away, and not slowly. Other new aggregators are in the works, and the revenue flowing into new media will further strengthen and expand its reach.