The no-stress, no-sweat method to write an attention-grabbing headline

Headlines are my kryptonite. 

(Also bats. But that’s another essay.)

Ship 30 for 30’s live session, “The Art of Writing Headlines” was loaded with practical tips. Nicolas Cole shared one idea that will transform my headline writing process.

Maybe yours, also. 

Start your essay with one big sentence that coveys:

•What the essay is about

•Who it is for

•Why it matters

Writing these three things first not only helps guide your essay, but also removes some creative stress so you can focus on your draft. 

That’s it. And remember to tease what the essay is about, without making a big reveal. Build a curiosity gap so the right people will click through and read your work. 

Later on, edit and reshape that original headline. But Nicolas’ simple step will add some clarity and a foundation to get your draft process moving.