Epic trolling shows the power of visuals

The potentially-historic Epic Games vs. Apple trial started yesterday. Epic Games, which had its popular Fortnight game pulled from Apple’s App Store after it tried to end-run Apple’s in-app payment system, is alleging Apple uses monopolistic practices to the detriment of app developers and consumers alike. 

The Verge is all over the story, including posting the opening remarks slideshows for both Apple and Epic.

Epic, with its troll dial set to 11, showed a brick wall, which was built closer to completion with each slide, to accompany its story of how Apple allegedly built a “walled garden” around its App Store to control developers and commissions. 

It started small.

And grew as Epic shared additional evidence.

Finally, the brick wall reached its predictable conclusion.

Pretty smart. And amusing.

As a writer, I love words. But thanks to some Epic trolling, I’m reminded that we are visual creatures, and graphics can create understanding and emotion in ways words sometimes cannot.